Friday, October 28, 2005

Sirius about Stern



You may have heard that Howard Stern, the self-proclaimed "King of all media", is leaving broadcast radio and will begin airing his show on Sirius satellite radio. He will do this in January, and his replacements have been named. One is not a huge surprise, and the other came out of left field. When Stern leaves, some stations will have Adam Corolla take over as host, and others will have David Lee Roth. Infinity Broadcasting will have Corolla on some of their major market stations, while Roth will be on others. I have been a fan of Corolla since his syndicated radio show Loveline, which he co-hosted with Dr. Drew Pinsky. He also was known for Comedy Central shows such as The Man Show, Crank Yankers, and his current TV show Too Late with Adam Corolla. The former 2 shows he developed with his buddy and ABC late night host, Jimmy Kimmel. So, a funny guy like Corolla getting a good radio gig was not a shocker. On the other hand, last thing I had heard was that David Lee Roth was working as a paramedic in New York City. No doubt he'll get quite a pay raise for his job as a morning drive radio host. He must have put on quite a show for his audition for the big wigs at Infinity to give him the job. I doubt that he has any radio experience. Anyway, Stern says that he's confident that his audience of 6 million listeners will follow him to Sirius next year. Subscriptions have jumped from 600,000 to 2.2 million since the announcement of Stern's deal. On the other hand, XM satellite radio is doing all right too, since their membership has jumped from 2.5 to 5 million.

*Source for some material in this article:Entertainment Weekly magazine
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