Not surprisingly, the #1 show ratings-wise for the first week of February was the Super Bowl. This annual advertising cash cow was on ABC and was watched by a whopping 90.7 million viewers! This was the highest rating in 10 years. The postgame coverage was #2 for the week garnering 59.8 million viewers. Following the postgame, the ratings dropped to 37.9 million viewers for the 3rd rated show for the week, ABC's Grey's Anatomy. Inexplicably, the alphabet network's Dancing with the Stars has been a big hit, finishing in 10th and 12th place. Fox's American Idol continues to be a rating juggernaut, attracting 30 million viewers on Tuesday and Wednesday nights. CBS's dramas continue to do well, including CSI, CSI:Miami, CSI:NY, Without a Trace, Numbers, Close to Home and Criminal Minds. The new Jenna Elfman comedy, Courting Alex has done well, finishing in 17th place. Successful sitcoms seem to be so rare these days.
CBS must be desperate for programming. On Valentine's Day they aired The Price is Right in primetime followed by a Dr. Phil special that was basically a one hour infomercial for his new book. How does someone like him have time to be so prolific with his books? One has to wonder if he has a ghost writer to help him out.
Perhaps due to the advent of Tivo, and people skipping over commercials, there seems to be more product placement these days. The worst offender I have seen has to be Yes Dear, Wednesday nights on CBS. During a recent episode, I tallied five verbal and/or visual incidents of brand name mentions. It's like the story is written around the products, and the show has gone downhill quickly. I prefer the show which is on before it, Still Standing, which stars Jamie Gertz. When I see her, I still think of her role in the great 1980s film Less Than Zero, which was based on a Bret Easton Ellis novel. It also starred Robert Downey Jr. as a spoiled kid who gets caught up in the world of drug addiction. Talk about life imitating art! Ellis also did American Psycho, which was made into a brilliant but disturbing movie with Christian Bale. Maybe Yes Dear will get cancelled to make room for a new sitcom being promoted on CBS. It's called The New Adventures of Old Christine. It starts in March and it stars Julia Louis Dreyfuss, an SNL alum best known for playing Elaine on Seinfeld. Since Seinfeld, she tried a sitcom on NBC called Watching Ellie, which was a disappointment. She has appeared a few times on Curb Your Enthusiasm, the HBO comedy created by and starring Seifeld creator Larry David. Some say there is a Seinfeld curse since the characters from that show have not been able to duplicate their sitcom success. Michael Richards (Kramer), tried a sitcom which was ultimately cancelled. Jason Alexander (George) had tried shows on ABC (Bob Patterson) and CBS (Listen Up) that were taken off the air. Jerry Seinfeld has returned to his roots of stand up comedy since leaving television. He documented his return to stand up in the movie Comedian. I'm sure that none of the Seinfeld alumni are hurting for money, due to residuals from reruns, but nevertheless, I'm sure they would like to have hit shows once again.
Many celebrities write autobiographies, especially in their later years, and some can be quite lucrative. Jerry Lewis put out a book called "Dean and Me, a Love Story" which I reviewed in an earlier blog entry. That tome has sold 90,000 copies. Another one I enjoyed was "Between You and Me", by 60 Minutes icon Mike Wallace. That book has sold 64,000 copies. Alan Alda has written a book called "Never Have Your Dog Stuffed" which has sold 116,000 copies. Even more successful has been "700 Sundays", written by Billy Crystal. This has sold 174,000 copies, and the story about Billy and his father has been made into a Broadway show starring the comedian and perennial Oscar host.
*Source information for some material:Entertainment Weekly magazine