Thursday, April 02, 2009

CBS Cancels Guiding Light

The longest running television drama is going off the air. The Guiding Light started as a radio show in 1937. It has been on CBS television since 1952. Many soap operas have seen ratings decline over the years. The Guiding Light recently changed its on air look and shot much of the show outdoors on location in New Jersey. This was done in an effort to cut costs, and some cast members have taken pay cuts. CBS currently airs soaps from 12:30 pm to 4:00 pm eastern time. They have been the ratings leader for daytime dramas for years, and many soaps on other networks have disappeared. NBC only has one soap left, Days of our Lives. The other daytime hours need to be filled by local affiliates. CBS is looking for a lower cost alternative to air in the time slot, which is 3 pm to 4 pm eastern time. The final episode will air on September 18, 2009. The producers say they may try to resurrect the show by airing it on a different network, perhaps on cable.

*Some information from msn.com and en.wikipedia.org
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