Thursday, June 14, 2012

The Pitch on AMC is Mad Men for the 21st Century





Mad Men has some of the finest writing, acting and visual elements of any show on television. It looks at the world of New York advertising in the 1960s. The AMC network has capitalized on the success of that show by releasing a reality show called The Pitch. Advertising is a cut-throat industry where only the strong (and most creative) survive. The Pitch looks at how two competing ad agencies go head-to-head to try and win the account of a client. The show is from the creators of Undercover Boss, and these programs have some similarities. The one that is most noticeable is the product placement. In this age of dwindling TV ratings and people skipping commercials through the use of the DVR, this is becoming more common. The show is promotion for the product as well as the competing agencies. I like the show since it reveals the behind-the-scenes brainstorming sessions and the formulation of ad campaigns. Some episodes I have watched had agencies making their pitch to executives from Subway, Pop Chips, Waste Management and Marriott's Autograph Collection hotels.
Find out more about the show here: http://www.amctv.com/shows/the-pitch
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