Wednesday, August 22, 2012
The Late Night TV Wars Heat Up
ABC has had the news program Nightline at 11:35pm for many years. Jimmy Kimmel has his ABC show at 12:05am. It is a good show, but he has never gone head-to-head with Leno and Letterman, instead starting 30 minutes after them. Starting in January of 2013, Nightline will move to 12:35am and Kimmel will start at 11:35pm. So, we'll see how it affects the late night TV landscape with the 3 major networks all starting their late night comedy shows at the same time. NBC has recently cut staff at Jay Leno's show and Leno took a pay cut himself. Since Comcast purchased NBC/Universal they have cut costs to increase profits. Starting in March of next year Nightline will move to primetime. Kimmel has a good chance to get more viewers since Nightline averages 3.89 million viewers and Kimmel currently averages 1.8 million. Leno leads in ratings, averaging 3.71 million and Letterman averages 3.22 million. It always seemed like the audience for Nightline and Jimmy Kimmel would be different. The ratings for Kimmel will depend on the ratings for the local 11pm news on local affiliates I would think.