Saturday, April 18, 2015
From You Tube to the E! Channel
The E! network, known for the Kardashians, has a new star. Grace Helbig has translated her You Tube following into a 30 minute quirky comedy show where she displays her odd outlook on life. The Grace Helbig Show airs after Joel McHale's pop culture show The Soup, Fridays at 10:30 pm eastern on E! She has aired 3 shows so far and her guests have included people like Jim Parsons (The Big Bang Theory), Aisha Tyler (The Talk, Archer), comedian Nick Kroll and fellow You Tube star Miranda Sings. Helbig is 29 years old and she has over 2 million followers on You Tube. Check out her You Tube channel here. Just 10 years ago, You Tube was launched and it has created many stars who can earn big bucks if they have a large number of followers. Helbig told Entertainment Weekly magazing that her show is "a curious introvert's nighttime talk show". Her dream guest would be wrestler turned film star The Rock. Her You Tube channel will continue even though she has a show on cable. She says it is her core, her hobby, job and center focal point. She wants to continue to engage with fans via social media. She appeared on James Corden's CBS Late Late Show to promote her new venture. Find out about her show here.
It's a new phenomenon for television executives to seek out internet stars who can make the transition to traditional media, but it will probably become more and more common. Internet stars can attract young viewers, who advertisers desire.
* Some information from Entertainment Weekly magazine, April 3, 2015